Supply, Standards, and Strategy

An International Conference Examining How to Make Public Sector Food and its Supply Systems More Sustainable

15 February 2007, London City Hall, London UK

Conference Overview

This international conference on sustainable food procurement will draw some 150 leaders and practitioners in food procurement and supply systems from around the world to share their knowledge and expertise on sustainable food systems and standards in the public sector.

Conference Aims

  • Identify barriers preventing public bodies and suppliers from adopting a more sustainable approach and provide solutions with which to address them.
  • Exchange and develop ideas and practices for improving public sector food procurement and supply and pull together the best for wider dissemination.
  • Explore how to encourage greater cooperation among buyers, suppliers and support organisations.
  • See how standards are being developed to measure increased sustainability and its effectiveness.
  • Explode the "can't do myth" by showing that it can indeed be done.
  • Create partnerships and strategies for future actions.

Conference Speakers

An international cast of politicians, officials, academics, business people, and practitioners will be on hand to discuss their direct project and work experiences. Sir Donald Curry CBE who is chairing the group implementing the UK Government’s Sustainable Farming and Food Strategy (SFFS); Ms. Jenny Jones, Chair of the London Food Board, a commission that looks at ways of giving Londoners fresher, healthier and more affordable food while reducing the environmental impact of our current food supply; Mr. Arie van den Brand, former member of the Netherlands Parliament, and Ms. Marijke Vos, Deputy Mayor of Amsterdam will provide keynote talks. Mr. Bruce Tozer of JP Morgan Chase will end the day with a synthesis and closing remarks. Mr. Tozer has extensive experience in structured trade commodity finance and commodity price risk management, emerging market food and agribusiness investment, farming, and integrated crop management as it applies to food supply chains and consumer branding.

Venue

The conference will be held at London City Hall, home of the Greater London Authority. This new “green” building uses a quarter of the energy consumed by a typical high specification office building of its size. This is due to its innovative spherical design and other features that maximise daylight, minimise solar gain, and recycle heat and water—concrete proof of the progress that London is making towards becoming one of the world’s most sustainable capital cities.

Conference Programme

09.30-10.30 Opening Plenary

Opening Comments:

Clive Peckham, Director, AlimenTerra, Conference Chair

Keynote:

Jenny Jones, Chair, London Food Board: Green Party Member, London Assembly

Keynote:

Sir Donald Curry, CBE; London Development Agency--Chair, Sustainable Farming and Food Implementation Group

Keynote:

Arie van den Brand, President, Bio Logica, former Member of Parliament, the Netherlands; and Marijke Vos, Deputy Mayor of Amsterdam

10.30-11.15 Plenary Panel Presentation, Part I

Panel Overview and Introductions:

Clive Peckham, Director, AlimenTerra, Conference Chair

Challenges and Opportunities in Creating Sustainable Food Supplies for Large Metropolitan Areas: Is There a Shared Agenda and Can Common Solutions be Developed?

The Copenhagen DOGME 2000 Project, Kristin Kokøl, Project Leader

Supply Chains: How Do We Develop the Capacity of More Local, Small, and Sustainable Producers and Suppliers to Enter the Catering Market?

Craig Watson, Vice President, SYSCO Corporation, USA

Tully Wakeman, Director, East Anglia Food Link

Increasing Public Sector Demand for Sustainable Food

John Turenne, Former Executive Chef, Yale University

Joanna Collins, Food for Life Project, Soil Association, UK

11.15-11.45 Break

11.45-12.45 Plenary Panel Presentation, Part II

Monitoring and Measuring the Benefits of Sustainability: Can We Set Standards for the Public Sector and Their Supply Chains?

Using the Recognized Sustainability Standards in Public Food Systems--Organic, PGI/PGO, and IPM, Regional Government of Tuscany, IT

Developing a Sustainability Metric for Public Food Systems, Kevin Morgan, Cardiff University

Fishery Standards--How Can We Impact the Sustainability of the Resource Base While Allowing the Fishing Community to Maintain Their Livelihoods, Bruno Correard, Responsible Fisheries Alliance, Sustainable Food Lab

Framing "Sustainable Foods: Is it Possible to Communicate About Food System Sustainability in Ways that Galvanize Action by Purchasers and Citizens?

Ali Webb, WK Kellogg Foundation

Kath Dalmeny, Sustain: The Alliance for Better Food and Farming

Questions and Answers

12.45-13.45 Lunch

13.45-14.45 Breakout Sessions

Challenges and Opportunities in Creating Sustainable Food Supplies for Large Metropolitan Areas: Is there a Shared Agenda and Can Common Solutions be Developed?

Cities and city-regions are well-placed to be primary drivers in the procurement of sustainably-produced food. Because of cities’ diversity of cultures and ethnicity, coupled with their size, population density, and scope, they present distinct food supply challenges not present in other areas. The differing cultural and social infrastructure needs of the population must be met. The value of a sustainable food system is often lost in a city because people are so far removed from where their food actually comes from. “Localness” of the food does not matter to the average consumer. Yet, like London, metropolitan areas can use their muscle to shift public policy, public procurement practices, and the way consumers think about the food they buy, cook, and eat.

Chair: Penny Bramwell, Head, Sustainable Development Unit, GOL; Member, London Food Board

Speakers: Kristin Kokbøl, Project Leader, Copenhagen DOGME 2000 Project

Toni Liquori, New York City Public Schools, Columbia University Teachers' College

Karen Karp, Karp Resources, working with New York State Department of Agriculture and New York City Department of Education

Pascal Verdier, Head of Agriculture, Rennes Metropolitan Region

Supply Chains: How do we Develop the Capacity of More Local, Small, and Sustainable Producers and Suppliers to Enter the Catering Market?

For a wide variety of reasons, supply chains have become more focused on bulk availability and costs of commodity crops. Buyers look for large suppliers where ease of purchase and infrastructure issues are streamlined. Where the food is actually produced or how much variety offered is not important. Operational efficiency is at the forefront. In small regions or rural areas, this may be somewhat easier to accomplish, but in large-scale, global supply chains it presents many challenges. How can local, small, and sustainable producers effectively enter and compete in such a marketplace, whether small or large?

Chair: Clive Peckham, AlimenTerra

Speakers: Marie-Eve Sebaoun, GAB (Organic Farmers Association), Ile de France

Tully Wakeman, Director, East Anglia Food Link

Tim Brock, Local Food Manager, Hampshire Fare

Increasing Public Sector Demand for Sustainable Food

What can make the market change its habits and consumers shift their food preferences? Does it take policy change? Or is it culture change? If a procurement director purchases sustainable foods as ingredients, but the chef isn’t interested in using them and lets them sit on a steam table for hours at a time, they’ll lose nutritional value, become unappetising and consumers won’t want to eat them. However, when the chef is open to preparing those fresh, sustainably-produced ingredients in a way that highlights their best characteristics then the consumers need to decide whether they will shift their habit and eat this “new food.” How can we change consumer attitudes so that they embrace these ingredients rather than take their business elsewhere?

Chair: David Rabey, Director of Purchasing and Supply, Defra; Chair of Food Procurement Implementation Group

Speakers: John Turenne, Former Executive Chef, Yale University, USA

Joanna Collins, Food for Life Project, Soil Association, UK

Paul Winter, South London and Maudesley Hospital Trust; London Hospital Food Project

14.45-15.15 Break

15.15-16.15 Breakout Sessions

Monitoring and Measuring the Benefits of Sustainability: Can We Set Standards for the Public Sector and Their Supply Chains? 

How can we best incorporate social and environmental criteria into currently recognized standards that are used by the public sector when buying and preparing food? Can the establishment and adoption of standards be a means of raising the quality of food served and ensuring improved sustainability? Or do they need to be supplemented in other ways too? This topic explores the role standards can play in creating consistency and driving increased impact.

Chair: Kevin Morgan, Cardiff University

Speakers: Regional Government of Tuscany, IT (Invited)

Tensie Whelan, Executive Director, Rainforest Alliance

Jan-kees Vis, Sustainable Agriculture Manager, Unilever Netherlands

Bruno Correard, Responsible Fisheries Alliance, Sustainable Food Lab

Mainstreaming Sustainability: Under What Conditions Can Food Service Providers Become More Active Partners with Public Buyers to Improve the Sustainability and Healthiness of Food?

Many universities and health care facilities are achieving considerable progress toward a more sustainable and healthy food supply. For Some public institutions, however, particularly rimary education, proce constraints and other policy-related barriers impede progress. What would it take to make faster progress with large quantities of food supplied in the industry? Is there sufficient conversation among all the players? Could we stimulate greater conversation and institutional changes?

Chair: Sir Don Curry, London Development Agency--Chair, Sustainable Farming and Food Implementation Group

Speakers: Craig Watson, SYSCO Corporation, USA

Val Carter, Aramark UK

Maurizio Mariani, Sotral, IT

Addressing Equity and Sustainability in the South: Can We Effect Social Change Through Supply Chain Management?

In developing countries, unacceptably high rates of poverty, hunger, and environmental degradation are particularly acute in rural areas, home to the majority of the world's poor. Expanding the participation of small-scale farmers and other rural people in food supply chains in ways that promote better livelihoods and more sustainable production is an important strategy for reducing poverty in these areas. Unfortunately, the increasingly stringent standards for quality, traceability, and even environmental performance from buyers have often reduced access to the markets for these smallholders. This session will explore how institutional buyers and retailers can adopt standards, practices, and new partnerships through their supply chains that promote more equitable and sustainable production.

Chair: Bill Vorley, International Institute for Environmental and Development

Speakers: Freddie Payton, AgrofronTerra

Juan Cheaz Peleaz, Oxfam

Michael Dupee, Green Mountain Coffee Roasters

16.15-16.30 Break

16.30-17.00 Closing Plenary | Summary and Synthesis of the Day | Bruce Tozer, JP Morgan Chase

Practical Matters

Location

The conference will be held from 09.30– 17.30 on Thursday, 15 February 2007 at London City Hall, Greater London Authority, The Queen's Walk, London SE1 2AA

Directions

For directions to London City Hall, please visit http://www.london.gov.uk/gla/locationmap.jsp

Confirmation

Once you have registered you will receive an email confirming your attendance. If you have not received this confirmation email within three business days of registering please email LeAnne Grillo at grillo_at_generonconsulting.com.

Special Needs

Please email LeAnne Grillo at grillo_at_generonconsulting.com if you require any special accommodations in order to participate in this event.

Cancellations and Substitutions

All cancellations must be received via email to grillo_at_generonconsulting.com. The amount paid less a£ 15 (or equivalent) cancellation charge will be refunded as long as notice is received by 8 February. After 8 February, there is no refund, but a substitute may be sent.

Registration Deadline

8 February 2007 Space is limited. Please register early.

Registration Information

The conference registration fee includes materials, lunch and breaks. Registrations will only be processed when accompanied by payment.

Registration Costs

Special fee for UK residents: £ 65 (due to the support from the UK government) Regular fee: $150 US; €130

How to Register

Choose one of the following three ways to register:

1. With a credit card (Visa or Mastercard): Register online

2. By cheque in£: Complete the Registration Form and mail it with your cheque, payable to Sterling Travel Associates to:
Sterling Travel Associates
78 Queen Street
Maidenhead
Berks SL6 1HY
England

3. By international bank transfer in €: Please inform your bank that you will be paying any fees charged. Complete the Registration Form and either fax ((+44) 1628 773415) or mail it to:
Sterling Travel Associates
78 Queen Street
Maidenhead
Berks SL6 1HY
England

International Bank Transfer Information:

Bank Name: Ulster Bank
Bank Address: Ranelagh Branch, 63 Ranelagh, Dublin 6, IRELAND
Bank Sort Code: 98-50-50
Swiftcode: ULSBIE2D
Account No: 05841185
Name of Account: Uniquelure Ltd t/as Sterling Travel Associates

Speakers are subject to change without notice.

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